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Small business? Here’s your expert guide to managing bad publicity

Small business? Here’s your expert guide to managing bad publicity

Samantha Bartlett

The saying that there’s no such thing as bad publicity is one that should only ever be ascribed to Hollywood and never applied in business.

In a social media-driven technological world, companies nowadays face more crisis communication situations …

 
WE’RE FORGETTING PR 101 IN SOUTH AFRICA

WE’RE FORGETTING PR 101 IN SOUTH AFRICA

PEOPLE OFTEN ask me what I do for a living and when I answer that I’m in Public Relations, chances are good that I’ll get a blank stare and a response along the lines of: “That’s like advertising, right?”

Those …