1 April 2015: Bartlett Communications, a new full-service public relations and corporate communications agency, has been launched in Cape Town today by one of the former partners of city PR firm Irvine Bartlett.
New Managing Director Samantha Bartlett left Irvine Bartlett last month to launch an agency that will offer clients a completely hands-on approach to brand communications and corporate reputation management.
Says Bartlett: “While our core function remains Public Relations, our scope of expertise has expanded as the internal and external communications needs of clients have evolved in a changing media and technology landscape.
“We intend to be strongly narrative-driven in our approach to communications, finding creative methods to deliver our clients’ brand messages in an age when companies can no longer rely on the power of a press release.”
Bartlett Communications’ unique selling point in a crowded marketplace is an unparalleled network of media contacts and a fundamental understanding of how to use them to best drive clients’ brand messaging across a range of platforms.
This begins with Bartlett herself, who spent more than 20 years working in broadcast and print media as a writer, columnist and editor before moving into the day-to-day management of a busy PR agency for five years.
“I understand both sides of the coin and I know what strategies will not only succeed for clients from a growth and reputational point of view, but position them as leaders in their fields ahead of the brand clutter.
“I also understand that any corporate communications plan should be 20% strategy and 80% implementation, because if a communications plan isn’t growing a client’s bottom line then there’s far too much talk about what to do and not enough doing.”
Bartlett Communications works across traditional and new media, helping clients integrate their messaging uniformly across all platforms.
The company already boasts blue chip clients such as Lew Geffen Sotheby’s International Realty and the Cape Town Central City Improvement District.
For more information contact: Samantha Bartlett, sam@bartlettcommunications.co,za
Tel: (021) 438-4958, Cell: 083 3177 062
